Online Marketing Manager (traffic generation) 221012-BJC - Toronto

Online Marketing Manager (traffic generation) 221012-BJC

Industry Publishing
City Toronto
State Ontario [ON]
Country Canada [CA]
Job ID 221012-BJC

Responsibilities
- Obtain, analyze and successfully apply PR, media and traffic generation trends, best practices and strategies in the online and offline industry to drive quality traffic to the company website
- Monitor and analyze competition for media, PR, SEO, SEM and traffic generation activities.
- Utilize tools (including but not limited to: Google, Bing, Facebook and tier II and III search engines and traffic generators) to drive quality traffic.
- Expand and optimize SEO and SEM keyword list
- Continually explore, test and improve new tactics for customer acquisition
- Working closely with the Design team to ensure collaterals are created, branding guidelines are met throughout online and offline campaigns and PR activities.
- Manage all activities related to internal and external e-mail broadcasts to drive traffic, membership and revenue to the website.
- Manage campaigns, contests, product launch communication strategies to increase traffic and membership.
- Identify key performance indicators related to media, PR online and offline traffic generation activities.
- Perform and evaluate post-mortems of online and offline media and traffic generation activities, improve on the results based on post mortem
- Work with stakeholders that traffic generation activities and results are communicated in a timely manner.
- Works with a strong team spirit and maintains respective good working relationships with other departments

Requirements
- Bachelor’s degree in Marketing, Communication, Business
- 3-5 years of professional experience in the field of online marketing, e-commerce, marketing communication
- Proven strong analytical acumen and experience
- Proven success of managing online campaigns, media relation and traffic generation
- Knowledge of online dating industry (interactivity, connectivity, e-commerce and enterprise)
- Experience with web tools like Google Analytics, Google Adwords, Yahoo, Bing ads, Traffic generator tools
- Must have a deep understanding of the online dating community
- Strong communicational and presentation skills (oral and written)
- Decision making, organizing and planning skills
- Good interpersonal and leadership skills
- Knowledge of Press history, mission, values, policies, procedures & practices
- Up to date on the latest legal conditions that impacts advertising and media activities.

Yrs Experience 4-5 year

Contract or Perm: Permanent

If you are interested please apply in this page.